This little line called Belegenza is like my best kept secret. One day everyone is gonna know about it and I will be screwed because it will be super hard to keep in stock! But for now, I feel like I have this age defying line in my back pocket as a secret. Belegenza is owned by one of my best friends Alan Eschenburg. And he is a genius. An organic chemical, beauty genius. The packaging right now looks like a secret lab sample. Which I love. I have redesigned the packaging for the entire line that will be rolling out later this year, but for now he is cycling through what is left of the old bottles. Simply Young is one of his two skin care products. Simply Young is like a toner and serum in one. And it heals sunburn or acne scars like no other. I have had friends come off of Retin A and Accutane because Simply Young is that good. Simply Young has also become a must have for my travel and summer skincare routine because of it's healing properties. It soothes my pink skin apres sun and keeps me from breaking out from the sunscreen. Completely indispensable.