Rebranding a business in fashion or beauty is a skill Stylist and Fashion Influencers are constantly learning and hopefully becoming better and better at with each client. Rebranding may be a huge company overhaul or just a small creative change from season to season.
Rebranding is always a big conversation when companies are failing, or when they get purchased by a bigger corporation. Sometimes a brand has been off the market for many years, and an investor chooses to bring it back. In this video blog, I talk about my take on rebranding and how it can work for fashion and beauty brands.