Why? Emi Jay is the cool kids hair accessory company of the moment. I found the brand many years ago while living in NYC and have since been obsessed with the Neoprene hair ties. The brand really hit it’s stride two years ago when EVERY cool girl in the world starting wearing their hair clips. I have a few of them and I love how they add a 90’s/Y2k flair to any hair moment. I love their quality and the brand imagery and design is super fun.

What? The hair clips are the main star of this brand and if you want the first pick of new styles be sure to sign up for their email newsletter. I also love their scrunchies and also the neoprene hair ties.

How? The hair clips are great to have in your bag at all times, and I also love the hair clips for the beach, pool or hot tub since they cannot get wet like a scrunchy! The scrunchies, especially in fake fur, are soooooo super cute. I wear the neoprene hair ties every night when I braid my hair before bed and also use them as my main hair tie on my motorcycle. These hair ties are simple and chic, and I have them in loads of colors.

Where? Emi Jay’s webstore is the main destination for the full collection. Revolve and FWRD also carry Emi Jay’s fun collections.