Jeanne Damas spent her childhood playing between the tables of her parents’ restaurant near Bastille. Barely taller than the counter, she liked to watch people eating, laughing, flirting, and conversing about anything and everything.In a way, that’s how Rouje came to be: from those memories, those Parisians she was observing, those women whose lives she marveled at.

Behind Rouje, there’s Jeanne Damas and everything that inspires her. Looks drawing inspiration from past and present. And above all from women: the ones we cross in the streets or see in the movies, the ones we read about in books or meet eyes with in the subway. In the fashion studio, designers and pattern makers are busy working. Fabrics are carefully selected and the prints are exclusive.

I love everything this brand makes, including the beauty products! If you are after the cool French girl vibe for your wardrobe, there is no better place to buy it then from Jeanne Damas at Rouje.