Why? Seally Mimi is the crystal bracelet and necklace brand of choice for the fashion crowd at the moment. While spending her days working for the contemporary fine art department at Sotheby’s in New York, Emilie “Mimi” Renault would spend her nights beading. Inspired by her childhood memories spent by the sea in Cannes, Mimi’s creations soon went from being a passion project to a fully-fledged jewellery brand in early 2020 with the launch of Seally Mimi. Each of the bracelets, chokers, and sunglasses chains are handmade from the founder’s now home in Switzerland, using a variety of crystals and stones – think jade, quartz, turquoise, malachite, opal, tiger eye and more. Seally Mimi’s colourful and youthful appeal is winning hearts internationally – with A-listers like Dua Lipa and Bella Hadid already among the brand’s list of faithfuls. Worn individually, or stacked atop of one another, Seally Mimi jewellery is serious arm candy. The bracelets and choker necklaces feel more like candy jewelry of my childhood than the new age, woo-woo crystal lines currently on the market.

What? The Crystal bracelets and choker necklaces in bright colors.

How? Wonderful when you want to add some humor and lightness to your jewelry stack or outfit, these are the pieces to reach for. I love how they mix with both gold and silver jewelry.

Where? Seally Mimi’s webstore has the biggest selection for purchase. They also retail to Ann Mashburn and Smallable.