Norm Core

Normcore is the buzzword of fashion and pop culture at the moment. I feel like Celine's Phoebe Philo was a huge instigator of the phenomenon. But really this looks heroes are Steve Jobs and the wardrobe department of Seinfeld. Oddly enough.

Here I want to take a look at how Normcore invaded the runways...

The name is derived from Seinfeld, and it's "normal" ness and the character "norm"...