Rebranding A Fashion or Beauty Business

Rebranding a business in fashion or beauty is a skill Stylist and Fashion Influencers are constantly learning and hopefully becoming better and better at with each client.  Rebranding may be a huge company overhaul or just a small creative change from season to season.

Rebranding is always a big conversation when companies are failing, or when they get purchased by a bigger corporation.  Sometimes a brand has been off the market for many years, and an investor chooses to bring it back.  In this video blog, I talk about my take on rebranding and how it can work for fashion and beauty brands.