Why? Because he is probably the coolest “young” designer in the world right now. Like Bottega and Balenciaga, many of the trends are coming from the Jacquemus (named after his grandmother) runway. Mini bags? Yep. Crop Puffers? Yep. Slit front leggings? Uh huh. Rihanna, Kendall, Hailey, Bella and Gigi all wear Jacquemus, and I am obsessed. I discovered the brand years ago at Dover Street Market when the vibe was a little more weird (in a good way) and naive. He still keeps some of that weird and naive factor but Jacquemus the brand has hit it’s stride. The colors and the fun is everything I want right now. Another reason I love Jacquemus? He was one of the first to be truly diverse on his runways in both skin color and size.

What? Everything from this collection is good! I love the womens and the mens collections (which is not the case most of the time). I love the bags, the shoes, the hats, and jewelry. The clothes are fabulous. He brought back the twisted shirt that everyone is knocking off. And he gets both dresses and tailoring right, another rarity. I endorse anything from this brand.

How? Great options for date night, parties and even work with the tailoring. The shoes and bags look great with a classic old jeans and tee shirt moment.

Where? Jacquemus has a wonderful selection on his own site. Additionally the brand also retails at Net-a-porter, Ssense, My Theresa and FWRD. If you are on a budget, The Real Real has a slew of new and gently worn options.