Doen

FOUNDED BY SANTA BARBARA-BORN SISTERS, MARGARET AND KATHERINE KLEVELAND, AND A COLLECTIVE OF FIVE WOMEN, DÔEN IS A WOMEN-RUN BUSINESS OFFERING COLLECTIONS INSPIRED BY A NOSTALGIA FOR THE COASTAL CALIFORNIA OF DECADES PAST. 

INFORMED BY THEIR YEARS SPENT IN THE FASHION INDUSTRY WHICH HIGHLIGHTED THE LACK OF REPRESENTATION OF WOMEN AT THE HELM OF FASHION BRANDS AND THE NOTICEABLE ABSENCE OF AN ACCESSIBLE, INVITING AND BEAUTIFUL BRAND THAT SPOKE TO, EMPATHIZED WITH, AND LISTENED TO THE CUSTOMER, THE KLEVELAND SISTERS WERE INSPIRED TO CREATE SOMETHING DIFFERENT. THEIR PERSONAL PATHS TO MOTHERHOOD SHED LIGHT ON THEIR POWER AS WOMEN AND THEIR ABILITY TO BUILD, NURTURE, AND SUSTAIN - ALL ON THEIR OWN. THEY CHANNELED THIS PROFOUND CONFIDENCE TO CONCEPTUALIZE A BRAND THEIR WAY. THE BRAND WOULD CELEBRATE ALL WOMEN AND THE BUSTLING, BUSY, AND BEAUTIFUL LIVES THEY LIVE IN THEIR CLOTHES, AN ENTITY THAT EMPOWERS A LEADERSHIP THAT CHALLENGES CONVENTIONAL THINKING, AND ESTABLISHES AN INTIMATE CONNECTION WITH THE COMMUNITY WHO CHERISH THE PIECES.

THE COLLECTIONS THEMSELVES WOULD BE A CELEBRATION OF WOMANHOOD, DESIGNED WITH A KEEN REVERENCE FOR THE LANDSCAPES OF THEIR YOUTH - GRAZING OAK GROVES AND ORCHARDS AND LOOKING OUT ON SERENE, SOFT HUES OF THE OCEANS. METICULOUSLY CRAFTED TO PASS ON FOR GENERATIONS, THE GARMENTS EVOKE A TIMELESS WHIMSY AND AN UNAPOLOGETIC FEMININITY. 

WITH THOUGHTFUL DETERMINATION, MARGARET AND KATHERINE BROUGHT TOGETHER A COLLECTIVE OF LA-BASED WOMEN-IDENTIFYING CREATIVES AND BUSINESS LEADERS, ALL EQUITY OWNERS, TO LAUNCH DÔEN WITH THE GOAL OF CREATING A DIRECT TO CONSUMER ORGANIZATION THAT PUT THE WOMAN FIRST WHILE CONTINUALLY HONORING THE TRUE PARTNERSHIP OF INDIVIDUALS WHO HELPED TO BUILD IT. 

DÔEN LAUNCHED IN 2016, AND IS A DIGITALLY-LED, MULTI-CHANNEL BRAND THAT CONNECTS DIRECTLY WITH THE COMMUNITY. STEPPING AWAY FROM THE TRADITIONAL WHOLESALE MODEL, AND WITH A DESIRE TO CREATE A MORE EMOTIONAL CONNECTION TO ONLINE DISCOVERY, DÔEN PRIDES ITSELF ON AN ONLINE PRESENCE REMINISCENT OF THOSE DAYS WANDERING THROUGH STORIED MARKETPLACES FOR ONE OF A KIND TREASURES, A TRANSCENDENT EXPERIENCE WHERE YOU CAN SEE, SMELL, FEEL AND HEAR THE BRAND’S STORY THROUGH ROMANTIC IMAGERY AND POETIC PROSE.